Hyundai Motorstudio Goyang Design
Media Installation with Kinetic Sculpture (1411 aluminium rods), 56 hd screens in 360° setup, lighting and sound.
The Hyundai Motorstudio Goyang, South Korea opened in 2017, with an impressive kinetic sculpture forming the highlight of the thematic parcours. It is an impressive sculpture, scenographically staged, expressing the Hyundai design philosophy: ‘Creating Design from Movement’. Dynamic movements of 1,411 aluminium rods flow to form the design language of Hyundai vehicles. Hired by and collaborating with ATELIER BRÜCKNER, TAMSCHICK MEDIA+SPACE developed, designed and realised the choreography of the kinetic installation, the visual design and the accompanying film in the Design Room.
- reddot award 2017 winner for Kinetic Sculpture Exhibition Design Brand Installation
Agency: TAMSCHICK MEDIA+SPACE, Atelier Brückner
Production: TAMSCHICK MEDIA+SPACE
Director: Marc Tamschick, Petra Trefzger, Daniel Weik
Duration: 7 min
Year: 2017 - Country: Germany, South Korea