Hyundai Motorstudio Goyang Design

Exhibition about Hyundai Design Philosophy: Creating Design from Movement
7 min
Germany, Korea
2017
Animation
Exhibition

Media Installation with Kinetic Sculpture (1411 aluminium rods), 56 hd screens in 360° setup, lighting and sound.

Status: 
Completed
My Role: 
Producer / Project Manager
Postproduction Supervisor
Director: 

Marc Tamschick

Eberhard Schlag

Short Synopsis: 
The Hyundai Motorstudio Goyang, South Korea opened in 2017, with an impressive kinetic sculpture forming the highlight of the thematic parcours. It is an impressive sculpture, scenographically staged, expressing the Hyundai design philosophy: 'Creating Design from Movement'. Dynamic movements of 1,411 aluminium rods flow to form the design language of Hyundai vehicles. Hired by and collaborating with ATELIER BRÜCKNER, TAMSCHICK MEDIA+SPACE developed, designed and realised the choreography of the kinetic installation, the visual design and the accompanying film in the Design Room.